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Ads.
Campaigns.
Reels.
Ideas.
Always Curious

P.S.
Most of these
were written
after midnight.

Pranjal Gupta playing guitar

→ Too curious to pick one thing.

☕ Probably observing everyone in this café.

✏ Most ideas don't arrive at my desk.

Hi.

I'm Pranjal.

I write Ads.

I perform Stand-up.

Turns out both start with an observation.

The audience decides if it worked.

Still observing.

03 / What If…

What If…

Ideas don't know boundaries. Apparently, neither do I. Once I even started writing a movie sequel.

03.1 / Don't Read

Don't Read.

What if a billboard proved its own point?

What if

The headline dares you to ignore it and loses, on purpose, every time.

Execution

No visual gag, no product shot. The line argues with the reader and loses the argument in real time, so the billboard proves its own promise before anyone reads the fine print.

✏ Random thought while driving.
Billboard reading: Don't Read. You just did. That's billboard advertising.
03.2 / Fevikwik Ad
Ad Film

Galti Sudharne Ka Mauka De

A Film About Second Chances.

Brief

Advertise Fevikwik without showing broken cups.

Idea

Two kidnappers. One mistake. No escape.

Execution

The film plays like a thriller until the last ten seconds, withholding the product so the twist lands as a joke first and an ad second. The audience laughs before they realize they have been sold to.

Galti Sudharne
Ka Mauka De

Concept Script. Not Produced.
03.3 / Apsara
Static Ad

That Child Still Loves “Sharpening Flowers.”

A forgotten ritual, waiting to be rediscovered.

Brief

Remind adults that creativity never disappeared. It just grew up.

Idea

Every child once sharpened a pencil just to make a flower from the shaving. We stopped doing it, not because we outgrew creativity, but because we outgrew the habit of playing.

Execution

Instead of selling graphite, the ad sells a forgotten ritual. The pencil sits beside the flower it accidentally created years ago. The line suggests that the child is still there, quietly waiting. Buying an Apsara pencil becomes less about stationery and more about giving that child another chance to create.

Apsara static ad showing a pencil shaving shaped like a flower beside a pencil
03.4 / Beardo New Launch Campaign
Ad Film

Baal Baal Bach Gaya

Life happens. Hair stays.

Brief

Make Beardo memorable without talking about ingredients.

Insight

Men don't notice hair until it's almost gone.

Big Idea

Hair survives everything life throws at it.

Execution

The script never says shampoo or oil. It just runs the hair through everyday chaos and lets it come out fine, so the tagline earns its confidence instead of announcing it.

Baal Baal
Bach Gaya

Concept Script. Not Produced.

Sometimes the pun is the strategy.

03.5 / Comet UNO Sneaker Collab
Static Ad

UNOhne Toh Order Kar Liya.

A Pun That Does The Selling.

Brief

Announce the Comet UNO sneaker and card collab in a way that reads as culture, not merchandise.

Idea

Unhone toh order kar liya. What about you.

Execution

UNOhne folds the brand name into the Hindi word for they, so the headline reads two ways at once. The shoes and scattered cards do the showing off, the line does the nudging, and the question at the bottom turns the ad into a dare instead of a pitch.

Comet UNO sneaker and card collab ad with the headline UNOhne toh order kar liya, what about you.

Delete less. Think more.

04 / Selected Work

Socials.

Worth keeping.

05 / Reels

Reels.

People watch first.

Cafe owner and I loved it.

Did amazing in Meta Ads.

Crossed 100k views.

Wrote 'Toppers Don't Tell but T.I.M.E. will' series.

Crossed 520k views.

Crossed 500k views.

05.1 / More Than A Reel

Short Film Type Ad.

First ad is always close to heart.

The Loop: a creative short film.

Approved.

05.2 / Comedy Became Business

Comedy Became Business.

Concept, writing, and performance for branded stand-up comedy reels created for C for Cover.

Pranjal Gupta performing stand-up comedy on stage with a microphone
On Stage

05.3 / Standup Is Not Just A Hobby Anymore

Standup is Not Just a Hobby Anymore.

Growing up was never a plan. Growing Big is.

Get in touch

Let's make
something
people don't
scroll past.

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