P.S.
Most of these
were written
after midnight.
→ Too curious to pick one thing.
☕ Probably observing everyone in this café.
✏ Most ideas don't arrive at my desk.
Hi.
I'm Pranjal.
I write Ads.
I perform Stand-up.
Turns out both start with an observation.
The audience decides if it worked.
Still observing.
03 / What If…
Ideas don't know boundaries. Apparently, neither do I. Once I even started writing a movie sequel.
What if a billboard proved its own point?
The headline dares you to ignore it and loses, on purpose, every time.
No visual gag, no product shot. The line argues with the reader and loses the argument in real time, so the billboard proves its own promise before anyone reads the fine print.
A Film About Second Chances.
Advertise Fevikwik without showing broken cups.
Two kidnappers. One mistake. No escape.
The film plays like a thriller until the last ten seconds, withholding the product so the twist lands as a joke first and an ad second. The audience laughs before they realize they have been sold to.
Galti Sudharne
Ka Mauka De
A forgotten ritual, waiting to be rediscovered.
Remind adults that creativity never disappeared. It just grew up.
Every child once sharpened a pencil just to make a flower from the shaving. We stopped doing it, not because we outgrew creativity, but because we outgrew the habit of playing.
Instead of selling graphite, the ad sells a forgotten ritual. The pencil sits beside the flower it accidentally created years ago. The line suggests that the child is still there, quietly waiting. Buying an Apsara pencil becomes less about stationery and more about giving that child another chance to create.
Life happens. Hair stays.
Make Beardo memorable without talking about ingredients.
Men don't notice hair until it's almost gone.
Hair survives everything life throws at it.
The script never says shampoo or oil. It just runs the hair through everyday chaos and lets it come out fine, so the tagline earns its confidence instead of announcing it.
Baal Baal
Bach Gaya
Sometimes the pun is the strategy.
A Pun That Does The Selling.
Announce the Comet UNO sneaker and card collab in a way that reads as culture, not merchandise.
Unhone toh order kar liya. What about you.
UNOhne folds the brand name into the Hindi word for they, so the headline reads two ways at once. The shoes and scattered cards do the showing off, the line does the nudging, and the question at the bottom turns the ad into a dare instead of a pitch.
Delete less. Think more.
04 / Selected Work
Worth keeping.
05 / Reels
People watch first.
Cafe owner and I loved it.
Did amazing in Meta Ads.
Crossed 100k views.
Wrote 'Toppers Don't Tell but T.I.M.E. will' series.
Crossed 520k views.
Crossed 500k views.
05.1 / More Than A Reel
First ad is always close to heart.
The Loop: a creative short film.
Approved.
05.2 / Comedy Became Business
Concept, writing, and performance for branded stand-up comedy reels created for C for Cover.
05.3 / Standup Is Not Just A Hobby Anymore
Growing up was never a plan. Growing Big is.
Get in touch
A rich old man in Gucci, iPhone in hand, Apple Watch on wrist. Calm morning walk.
Chor 1 (whispering): Bhai bhai vo dekh budhe ko…
Chor 2: Ameer lag raha hai...
Chor 1: Isko loot daalte hai.
Chor 2: Arre kardi na chhoti baat. Ham chor hai toh iska matlab ye thodi ki sirf chori hi karege…
Chor 1: Toh bhai chor log aur bhi kuch karte hai kya?
Chor 2 (thinking big): Tu soch… agar ye itna ameer hai, toh iske gharwale kitne ameer honge… unke paas kitna maal hoga!!
Chor 1: Toh iska picha karte hai aur... (building suspense) iske ghar pe daaka daalte hai…
Chor 2: Abee! (pause) Chhod… tujhe hint nahi, sidha-sidha bolta hu. Apun log iska kidnapping karege.
Chor 1 (leans casually on a pole): Arre haan! Ye toh socha hi nahi apun.
Chor 2: Chaaku laaya hai na?
Chor 1: Always. (Pulls out the knife)
(Suddenly the old man starts walking faster.)
Chor 2: Abe voh dekh… voh toh jaa raha hai! Chal pakadte hai usko!
Chor 1 (tries to move): Bhai… main hil nahi paa raha…
Chor 2: Kya? Kaise!?
Chor 1 (panicking): Bhai mujhe kya pata… lagta hai pole pe chipak gaya hoon!
(Camera pushes in. Chor 1 looks down.)
Chor 2 (shows wrapper): Aisa kaise ho sak — (abrupt cut) Ek min... Ye dekh. (Picks the Fevikwik wrapper) Bhai tu ab hil bhi nahi paayega…
(Old man calmly walks away, doesn't look back.)
Beat. Silence.
"Fevikwik… Galti Sudharne Ka Mauka De"
A man is running for his life after a stray dog starts chasing him.
He jumps over potholes, squeezes through traffic, and finally escapes.
Breathless, he reaches a café where his date is already waiting.
Before sitting down, he casually runs a hand through his messy hair.
Every strand falls perfectly back into place.
She smiles.
Her: "Nice hair."
He grins.
Him: "Baal Baal Bach Gaya."
Super: Beardo Shampoo.
Tagline: Life Happens. Hair Stays.